Nisheeth Kumar, co-founder of PetStrong, discusses the upcoming innovations to handle pet nutrition.
A survey by the department of livestock products technology at Guru Angad Dev Veterinary and Animal Sciences University (GADVASU) found that pets are increasingly becoming deficient in minerals and protein. Following this, PetStrong, a pet food brand tackles the protein deficit in Indian pets’ diets.
India’s 30 million pets require significantly higher levels of protein than humans—dogs need 2.2g per kg of body weight, and cats need 4.5g, compared to just 1g for humans. Usually, the inadequate home diets for pets, leading to avoidable health issues. Nisheeth Kumar, co- founder of PetStrong, discusses the upcoming innovations to handle pet nutrition.
How much protein do pet pooches need as compared to humans?
Dogs require significantly more protein than humans to maintain their health, energy, and overall well-being. On average, dogs need around 2.2g of protein per kilogram of body weight. For example, a 10 kg dog would need 22 grams of protein daily. In contrast, humans typically require 1g of protein per kilogram of body weight, so for a 70 kg human, that would be just 70 grams per day. This significant difference is due to dogs’ higher metabolic rates and their need for amino acids to maintain muscle mass, support immune function, and promote healthy skin and coat.
How did you infer that Indian pets’ diet is protein deficient?
The protein deficiency in Indian pets’ diets stems from cultural dietary habits and a lack of awareness among pet parents. In India, 30% of pet parents are vegetarian, and a large percentage of others are flexitarian, meaning they occasionally consume non-vegetarian food. This preference for plant-based diets often extends to the food given to pets. However, dogs and cats, unlike humans, are obligate carnivores (dogs) or obligate carnivores with some flexibility (cats) and need animal based protein to meet their nutritional requirements. As a result, homemade meals commonly served to pets, like “Roti Milk” or “Dahi Chawal,” are often carb-heavy and lack the necessary protein content. This mismatch leads to nutritional deficiencies, as these diets fail to provide the required amount of protein, which is critical for healthy growth, muscle maintenance, and immune function.
Why do Indian pet parents rely on homemade food to nourish their fur babies?
In India, there is a deep cultural attachment to homemade food, and many pet parents view their pets as family members. There is also a widespread belief that homemade food is healthier and more natural for pets. Pet parents often cook for their pets because they are concerned about the quality of commercial pet food or may find it too expensive. Additionally, many Indian pet owners may not be fully aware of the specific nutritional needs of their pets, leading them to rely on traditional, familiar foods that they would serve themselves. Unfortunately, while homemade food can be nutritious in some cases, it often lacks the balance of proteins, vitamins, and minerals that pets need to thrive.
How can the protein deficiency be bridged?
The protein deficiency in Indian pets can be bridged by providing protein-rich pet food that is specially formulated to meet the unique dietary needs of dogs and cats. This can be done in several ways:
Incorporating animal-based protein into pet food, such as chicken, fish, or lamb, which are more easily digestible for pets compared to plant-based protein sources.
Introducing specialized products like meal boosters or supplements that can be added to homemade meals to increase their protein content.
Raising awareness among pet parents about the importance of protein in their pets’ diets and how to balance homemade meals with nutrient-rich additions.
Providing science-backed, nutritionally complete pet food that bridges the gap in a convenient, affordable way. PetStrong’s products, for example, are specifically designed to offer high-protein meals that meet the nutritional needs of Indian pets without compromising on taste or cultural preferences.
Q5. Please elaborate on the components and benefits of PetStrong.
PetStrong offers a range of high-protein, nutritionally complete solutions designed specifically for the needs of Indian pets. The main components of the product offerings include:
Meal Boosters: High-protein isolate in powder format packed in convenient and economical sachets can be added to homemade meals to elevate the amino acid profile and enhance their nutritional value.
Supplements: Essential vitamins, minerals, and amino acids that support overall health, from immune function to skin and coat condition.
Fresh Food: Convenient, ready-to-serve meals made with high-quality, animal-based proteins that align with Indian culinary habits.
Treats & Biscuits: Healthy, protein-packed snacks for pets, perfect for rewarding and training.
Kibbles: Balanced, dry food with essential nutrients that can be easily incorporated into any pet’s daily diet.
Gravy Food: Moist, protein-rich food that adds flavour and hydration to pets’ meals.
Benefits:
Complete nutrition: Our products are designed to provide a balanced diet with all essential nutrients, including 43 vital micronutrients that promote pets’ health.
Protein-rich: We focus on bridging the protein gap with our high-quality animal-based proteins, tailored to meet the specific needs of Indian pets.
Culturally relevant: Our products align with the dietary preferences of Indian pet parents, offering convenient solutions that fit into their existing feeding habits.
Science-backed formulations: Each product is developed with expert input to ensure it meets global pet nutrition standards, giving pet parents peace of mind that their pets are getting the best nutrition available.
Healthier, longer lives: By addressing the protein deficiency in Indian pets, PetStrong helps to promote healthier pets with better immune function, improved energy levels, and a longer lifespan.