
The Rise of Home-Cooked Pet Food
In the heart of Hollywood, where iconic signs and stars dominate the landscape, a storefront delivers a surprisingly down-to-earth message: dogs deserve real food. At Just Food for Dogs, the clientele may walk on four legs, but their dining experience rivals that of their human companions. The shop bustles with activity as dogs sample fresh, made-daily recipes while their owners stock up on personalized meal plans.
One such shopper is Sarah Rector, accompanied by her French bulldog, Lulu. She is placing her usual order of beef with russet potato and venison with squash. “I feel so much better giving Lulu this food instead of traditional commercial kibble,” she said. “I know she’s getting top-notch ingredients that support her health and overall well-being.” Though Rector and her husband do not have children yet, they treat their two French bulldogs as cherished family members. “It feels like we’re feeding our kids,” she added with a smile.
While this might seem like just another Hollywood wellness trend, the movement is rooted in a broader transformation within the pet food industry—an industry now worth an estimated $50 billion in the U.S. alone. Carey Tischler, president of Just Food for Dogs, says this isn’t a passing fad. “Recent studies show that 82% of pet owners view their animals as part of the family, even as children. That shift is driving real change in how people think about pet nutrition.”
Joe Ovalle, guest experience manager at the store, echoes that sentiment. “All of our meals are USDA-certified for human consumption. This is genuinely human-grade food,” he said proudly. To prove his point, he sampled a spoonful of their fish and sweet potato dish. “Honestly? It tastes like ceviche,” he laughed.
The cost may raise eyebrows—it can be double the price of traditional dry dog food—but advocates argue the long-term benefits far outweigh the price tag. And if you are preparing the meals at home, it may even be more cost-effective than buying high-end pet food brands.
Pet nutritionist Christine Filardi, author of Home Cooking for Your Dog, believes that feeding dogs freshly prepared food is not a luxury—it is a return to their biological roots. “For tens of thousands of years, dogs thrived on prey animals and table scraps. Commercial pet food is a recent invention. I’m simply guiding people back to what their pets were meant to eat,” she explained. Her book offers practical recipes built around three core components: animal protein, carbohydrates, and vegetables. For those who like to spoil their pups, she also includes recipes for treats like bacon and cream cheese muffins.
Whether you are buying it from a specialty store or whipping it up in your own kitchen, the message is the same: real food leads to real results. Fresh, natural meals have been linked to healthier, longer lives for pets, with fewer trips to the vet and increased vitality and happiness. And that happiness spreads.
“They give us so much unconditional love and loyalty,” said Filardi. “The least we can do is make sure they’re well fed and well cared for.” In an era where pets are increasingly seen as full-fledged family members, feeding them food that is made with care, quality, and love might just be the new standard. For many dog owners, it is not about spoiling—it’s about doing right by the ones who give us so much.