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CII Petcare Summit Highlights Roadmap for a Modern, Responsible and Innovation-Driven Pet Care Industry

Industry leaders and policymakers outline a collaborative vision to strengthen India’s fast-growing companion animal ecosystem through science, sustainability and responsible pet ownership.

New Delhi, August 5, 2026: India’s rapidly expanding pet care industry is poised to become a major contributor to the country’s economy, provided its growth is guided by scientific research, sustainable practices and strong veterinary infrastructure. This was the key message at the inaugural CII India Petcare Summit, where government officials, industry experts and animal welfare advocates came together to discuss the future of India’s companion animal ecosystem.

Delivering the keynote address, Dr. Naveena B. Maheswarappa, Animal Husbandry Commissioner, Department of Animal Husbandry and Dairying, Government of India, highlighted the sector’s growing importance as a source of innovation, investment, employment and improved animal welfare. He stressed that the industry’s long-term success would depend on evidence-based policies, responsible pet ownership and the expansion of quality veterinary services across the country.

Dr. Maheswarappa noted that India is home to an estimated 40–50 million companion animals and 60–70 million free-roaming dogs, making balanced and sustainable coexistence a national priority. He observed that the pet care industry is emerging as an important economic sector with immense opportunities for manufacturing, entrepreneurship and job creation.

Addressing the rapidly growing pet nutrition segment, he underlined the importance of science-backed nutrition, sustainable sourcing of ingredients and transparent labelling standards. He called for greater investment in research and development to reduce dependence on imports while encouraging indigenous innovation under the Make in India initiative. According to him, the future of the industry should be shaped by innovation, compassion, responsible stewardship and scientific excellence.

Dr. Maheswarappa also emphasised the need to strengthen India’s veterinary ecosystem through expanded veterinary education, standardised institutional frameworks and enhanced training for para-professionals. He advocated the development of advanced referral hospitals equipped with specialised services such as oncology, dentistry, dermatology and emergency care. He further encouraged the adoption of digital technologies, remote diagnostics and telemedicine to improve accessibility and quality of veterinary healthcare. Promoting public-private partnerships, pet insurance and awareness of zoonotic diseases through the One Health approach were also identified as important priorities.

Highlighting the impressive growth of the pet food market, Dr. Maheswarappa said the industry, valued at approximately USD 2.4 billion in 2024, is projected to reach nearly USD 4.6 billion by 2033. He stressed that this expansion must be accompanied by sustainable production practices, enhanced skill development, stronger research capabilities and greater utilisation of domestic resources. He also urged stakeholders to shift the focus from consumerism towards responsible pet ownership and animal well-being.

Offering an animal welfare perspective, Ms. Maneka Sanjay Gandhi, Chairperson of People for Animals, said that the future of India’s pet care sector should be viewed as part of a broader ecosystem encompassing veterinary education, public health, urban planning and policy development. She remarked that the industry’s success should ultimately be measured by its contribution to improving animal welfare and addressing public health challenges rather than merely by commercial growth.

Speaking on behalf of the industry, Dr. Arun Atrey, Chairman of the CII National Task Force on Animal Wellbeing and Managing Director of Zenex Animal Health, described the summit as a landmark event for India’s companion animal sector. He observed that rapid urbanisation, changing lifestyles and growing awareness among pet owners have accelerated demand for quality pet nutrition, preventive healthcare, diagnostics, insurance, retail and specialised veterinary services.

Dr. Atrey also highlighted the transformative role of emerging technologies such as artificial intelligence, wearable health devices, digital diagnostics and teleconsultation platforms in modern veterinary practice. These innovations, he said, have the potential to significantly improve healthcare accessibility, diagnosis and treatment outcomes for companion animals.

The summit also featured a theme presentation titled “Pet Care in India: Shaping a Resilient and Inclusive Companion Care Landscape” by Ms. Sahiba Puri, Global Insight Manager, Petcare, Euromonitor International. Her presentation explored emerging consumer trends, market opportunities and the evolving outlook for India’s companion animal sector, offering valuable insights into the industry’s future trajectory.

The event commenced with opening remarks by Ms. Amita Sarkar, Deputy Director General, CII, who welcomed participants and emphasised the importance of collaborative efforts in building a progressive and sustainable pet care ecosystem.

The inaugural CII India Petcare Summit concluded with a shared commitment from policymakers, industry leaders and animal welfare experts to work together in building a science-led, inclusive and sustainable pet care ecosystem that supports both animal welfare and India’s growing pet care economy.

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Laws Protecting Dogs

A compassionate society reflects a civil population, says Rudranil Dey.

Animal protection laws are a reflection of the compassion and responsibility that a society extends towards animals who are voiceless and depend on humans for survival. Given the repeated accounts of animal cruelty, abandonment and torture, the legal system is responsible for framing robust legislation to safeguard animal welfare. In the case of India, the Constitution recognizes the importance of compassion towards all living creatures, underscoring the principle that animals deserve care, respect and protection.

The Prevention of Cruelty to Animals Act, 1960

The formulation and enactment of the Prevention of Cruelty to Animals Act, 1960, was a landmark and a pillar for prevention of cruelty to animals. Its purpose is to ensure that unnecessary suffering is not inflicted on animals. Beyond physical harm it criminalises withholding any feeding and medical treatment. Despite complaints that it still holds too soft a line on sentencing, it is invaluable as the framework which gives concrete meaning to cruelty, assigns responsibility and provides scope for officials and welfare groups to step in.

Animal Birth Control Rules and Stray Dog Protection

The Stray Animal Birth Control (ABC) Rules of India – both the original rules of 2001 and the amendment of 2023 – offer necessary protection for India’s stray dog population. These rules clearly indicate that stray dogs form a part of human communities and that stray animals cannot be discarded, relocated, or eliminated to prevent overpopulation, with emphasis on science based and humane approaches of sterilisation followed by anti-rabies vaccination and dogs released into their original territories.

Prakriti Hope For Stray Animals and Nature, an organisation based in Bhopal, witnessed the change in public perception. Nasrat Shaikh, the spokesperson for the organisation said, “We are optimistic that the government has been working towards better animal welfare in our nation. People are becoming more aware and are making large efforts to decrease the stray dog population through Animal Birth Control and sterilisation drives. From a practical perspective, we have not had any push back from residents or the local administration, thus we feel these projects are being accepted on a large scale.”

The Role of the Courts

High courts have confirmed the rights of street dogs to exist and also the right of people to feed them in dedicated areas so no public nuisance is created. Harassment of feeders as well as attacks on stray dogs have been declared plainly illegal and the judiciary has reiterated that mere apprehension or discomfort can never justify acts of brutality and local authorities cannot take the law into their hands.

Protecting Pet Dogs

Under the law, it is not just strays but a pet dog also has rights to receive food, shelter, exercise and medical care on the part of its owner. It is unlawful to abandon a pet dog and such actions will be treated as cruelty. Local bodies in most urban cities enforce mandatory pet-registration and vaccination from the point of view of public health and accountability of the owners.

Breeding, Trade and Inhumane Practices

Breeding and selling of dogs is also being scrutinized by law. The current focus seems to be on puppy mills. The dogs are allowed to live in abhorrent conditions and breed purely for monetary gain. Cosmetic procedures such as docking the tail and cropping the ears are also strictly prohibited under the law.

The Animal Welfare Board of India

Turning the above laws into practice is the Animal Welfare Board of India (AWBI), which acts as a guide for government authorities, assists NGOs, establishes feeding protocols, catch-neuter-release (CNR) operations and reports animal abuse. Law enforcement agencies and courts use the recommendations of AWBI quite frequently to implement law and order on the ground. The transformation has been slow, but remarkable, says Nasrat Sheikh: “It has been so many years that we are committed to the protection of stray and abandoned animals. Along with it, we believe in educating the society about the laws on protection and right to life of community dogs. In the initial days, we faced a lot of hardships. But with our hard work and creating awareness amongst people, we feel that the general behaviour towards them is now changing.

Today, the trend is observed to be very positive and many individuals are coming forward to lend their hands towards helping these voiceless souls.”

The Constitutional Foundation

On a more significant level, the Constitution of India underpins the importance of protecting animals. Article 51A (g) enumerates the Fundamental Duty of all citizens to have compassion for living creatures and Article 48A enjoins the State to protect wildlife. Although non-justiciable, judges rely on these constitutional provisions as moral and legal guidelines in judgments related to animals.

Challenges That Remain

Despite all efforts, local knowledge of existing animal welfare legislation is sparse, sterilisation campaigns are understaffed and underfunded; enforcement officers are not well-trained, and penalties of old laws are too insignificant. However, conflicts between communities and the animal welfare proponents can be easily averted by addressing and bridging these divides by providing education at the local level and proper training to law enforcers.

From Laws to Lives

To understand the actual execution of these laws it is important to speak to those working at the ground level. Orpita Ghosh, an animal rescuer, provides the insight. When addressing the issue of pet abandonment, Ghosh leaves little room for doubt, “Bringing a dog into your home is like welcoming a family member. With this comes a responsibility from which one cannot walk away.” She feels pet registration laws must be implemented stringently enough for social and legal repercussions to be as great as those for child abandonment. Her take on the role of NGOs is simple — they are the backbone of animal welfare in India. In rescuing, feeding, housing and medicating animals and providing for the many ways to address animal welfare issues.

Moreover, by conducting advocacy and awareness programs they are working towards a stronger implementation of animal welfare laws in the country. Ghosh’s own style aims at improving a dog’s existing environment rather than transplanting it. Her efforts at providing animals with food, shelter and adequate medical care at regular intervals can make all the difference in the world. Ghosh’s story about a sick stray named Cheetah — who was given little chance of survival and whom she refused to give up on-and his full recovery truly exemplifies, in human terms, what these laws exist to protect — the right of every dog to health and well-being.

Closing Thought

India’s legal framework for safeguarding dogs indicates a society that is indeed evolving in its relationship with animals, slowly but certainly. What stands in between the framework and practice, is awareness, enforcement and the embodiment of a personal concern in action.

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Evolving from the boardroom to shine shelters

Sometimes, the greatest life lessons come on four legs and grant us a purpose.

Success often follows a carefully planned path. For Mike Arms, however, the road to fulfilment took an unexpected turn when a wounded rescue dog entered his life and changed everything. As a young man, Mike dreamed of building a successful career in business. Like many ambitious individuals, he focused on goals, growth, and the promise of a prosperous future. Yet, beneath those aspirations was a desire to make a meaningful difference in the world. He simply did not know how that purpose would reveal itself.

That answer came in the form of a frightened rescue dog named Tessie.

Tessie had endured a difficult life. Neglected and emotionally scarred, she carried the invisible wounds that many abandoned animals bear. When Mike first encountered her, she was cautious, withdrawn and unsure whether humans could be trusted. Most people saw a troubled dog. Mike saw a soul desperately seeking a second chance.

The connection between them was immediate, though not easy. Tessie did not transform overnight. Building trust required patience, understanding and compassion. Day by day, Mike worked to earn her confidence. Slowly, the fearful dog began to emerge from her shell.

As Tessie healed, something remarkable happened. Mike began to heal as well.

Watching her overcome fear and learn to trust again opened his eyes to the struggles faced by countless homeless animals. He realized that shelters across the country were filled with dogs and cats just like Tessie—animals longing for love, safety and an opportunity to start all over again.

The experience changed his perspective on success. While business remained important, he discovered a deeper calling. He wanted to become a voice for animals who could not speak for themselves.

Inspired by Tessie’s resilience, Mike dedicated himself to animal welfare. He became involved in rescue efforts and shelter work, learning firsthand about the challenges facing homeless pets. What started as a personal bond with one dog gradually evolved into a lifelong mission.

Over the years, Mike emerged as a passionate advocate for rescue animals. He worked tirelessly to improve shelter standards, encourage pet adoption and educate communities about responsible pet ownership. His leadership helped transform the way many people viewed animal shelters—not as places of sadness, but as centres of hope and new beginnings.

At the heart of his work remained the memory of Tessie.

She was more than a rescued dog. She was the catalyst that reshaped an entire life. Through her journey, Mike learned that every animal has value, regardless of its past. He saw that compassion has the power to heal both the giver and the receiver.

Stories about rescue animals often focus on how humans save dogs. Mike’s experience reveals an equally powerful truth: dogs frequently save humans, too. They teach patience, empathy, resilience and unconditional love. They remind us that second chances matter.

Today, Mike Arms’ story continues to inspire animal lovers around the world. It serves as a reminder that one act of kindness can create a ripple effect far beyond what we imagine. A single rescue dog helped one man discover his purpose, which went on to improve countless lives. Tessie may never have understood the impact she had on the world. Yet through her courage and capacity to trust again, she became the spark for a movement of compassion.

In the end, this is not just a story about rescuing a dog. It is a story about finding purpose, embracing empathy, and recognizing that sometimes the ones we rescue become the very ones who rescue us.

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Officer adopts pooch dumped at airport

After being heartlessly deserted, the cute dog found a loving home with one of the cops, Text: Team Buddy Life.

Touching rescue story became viral in the United States after a dog was abandoned at an airport, sparking outrage, sympathy and ultimately a happy ending. The abandoned pup survived the ordeal and received thousands of adoption requests from people around the world before finding a forever home with one of the officers who helped rescue him.

The dog, a two-year-old Mini Poodle mix, was discovered tied to a baggage measurement stand at the JetBlue ticket counter at Harry Reid International Airport in Nevada. The incident took place on February 2 when airport staff noticed that the voiceless creature has been abandoned. According to authorities, the dog’s owner had attempted to board a flight with the pet, claiming it was a service dog. When she failed to provide the required paperwork, the airline refused to issue her a boarding pass.

Instead of resolving the issue or making arrangements for the pet, the woman cruelly tied the dog to a baggage sizer near the ticket counter and walked away, leaving the animal abandoned.

In the inquiry the surveillance footage was reviewed and confirmed that the owner had intentionally abandoned the dog. Police officers later located the woman at a departure gate.

When questioned about her actions, the woman’s behaviour became increasingly hostile. She was ultimately arrested and charged with animal abandonment as well as resisting arrest.

Meanwhile, the abandoned dog was taken to Animal Protective Services. After ten days passed without any attempt from the owner to reclaim him, the dog was transferred to Retriever Rescue of Las Vegas.

Once the rescue group shared his story on social media, the response was overwhelming. People from across the globe were moved by the dog’s ordeal and expressed a desire to give him a loving home. The organization reported receiving more than 2,400 adoption applications, including inquiries from as far away as London and the Virgin Islands.

Surprisingly, one of the police officers who responded to the airport call had already submitted an adoption application with the rescue organization earlier and had successfully completed the required home check. Recognizing the bond between the pet and the officer, the rescue group approved the officer’s application. The dog—now affectionately named JetBlu was given to the officer who lovingly welcomed him into his family, where he finally experienced the security and love he deserved.

The rescue organization also encouraged the thousands of hopeful adopters to give other rescue dogs a chance. With dozens of animals still waiting for homes, they reminded the public that while there is only one JetBlue, there are many other dogs in need of a loving forever home.

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Paws of Support

These specially trained canines help individuals manage physical limitations and also bring emotional comfort, says Team Buddy Life.

Assistance Dogs: Partners in Independence

Assistance dogs are specially trained animals that help people with disabilities or certain medical conditions lead more independent and confident lives. These remarkable dogs are taught to perform a wide range of practical tasks that support their handlers in daily activities. From guiding individuals with visual impairments to alerting people with hearing loss or assisting those with mobility challenges, assistance dogs play an essential role in improving quality of life.

Beyond performing tasks, these dogs provide emotional reassurance and companionship, helping individuals feel more secure in unfamiliar environments. Their presence often allows people with disabilities to participate more fully in everyday activities such as traveling, working, shopping, or visiting healthcare facilities.

However, many individuals who rely on assistance dogs still face discrimination in public places. In many cases, they are denied access to services simply because they are accompanied by a dog. To protect the rights of disabled individuals, legislation such as the Equality Act 2010 ensures that they have the same access to services as everyone else.

Under such laws, service providers—including healthcare professionals—are legally required to make reasonable adjustments so that disabled people can access their services comfortably. This responsibility includes allowing individuals to be accompanied by their assistance dogs wherever possible. Healthcare facilities, therefore, must ensure that their policies reflect these rights and provide appropriate access to patients who rely on assistance animals. Professional organizations and indemnity providers often recommend that medical and dental practices regularly review their policies to ensure that patients with assistance dogs are properly accommodated. Updating guidelines helps staff understand how to manage such situations while maintaining patient safety and comfort.

Therapy Dogs: Comfort and Emotional Healing

While assistance dogs are trained to help specific individuals, therapy dogs serve a different but equally meaningful purpose. These dogs are trained to provide comfort, companionship, and emotional support to a wide range of people in community and healthcare settings.

Therapy dogs frequently visit hospitals, schools, rehabilitation centres, and care homes, where their friendly and calm nature helps uplift people who may be experiencing stress, loneliness, or illness. Many therapy dogs are actually beloved pets belonging to volunteers who dedicate their time to visiting institutions and spreading comfort through their presence. These animals are often involved in Animal Assisted Therapy (AAT) or Animal Assisted Intervention (AAI) programs. Such initiatives use human-animal interaction as a supportive method to enhance mental, emotional, and social well-being. Patients who interact with therapy dogs often experience reduced anxiety, improved mood, and greater motivation during recovery or treatment.

In dental clinics, for example, therapy dogs can help calm patients who are fearful or anxious about dental procedures. Their soothing presence can make the environment feel less intimidating and may help individuals feel more relaxed during treatment. Despite their positive impact, therapy dogs do not have the same legal status as assistance dogs. Assistance dogs are specifically trained to support the daily needs of their handlers, whereas therapy dogs are trained to interact with many people rather than serving one particular individual. Because of this distinction, therapy dogs are not automatically granted the same legal access rights as assistance animals.

Managing Dogs in Healthcare Settings

In healthcare environments such as dental clinics, hospitals, and medical practices, there may be certain restrictions on where dogs can go. Infection control regulations may require that animals be kept out of sterile or high-risk areas.

When this occurs, healthcare providers should work with the patient to identify a safe and suitable place where the assistance or therapy dog can wait during treatment. Ensuring the animal is comfortable and secure is an important part of providing inclusive care.

Healthcare facilities must also assess potential workplace hazards that could affect the animals. For instance, sharp instruments or medical equipment may pose risks if accidentally dropped or mishandled.

Best Practices for Healthcare Providers

Healthcare practices are encouraged to implement clear policies regarding the presence of assistance and therapy dogs. Considering potential risks and planning appropriate procedures helps ensure safety for both humans and animals. One key recommendation is that assistance or therapy dogs used in healthcare environments should ideally be breeds that are less likely to trigger allergies. However, allergies or fear of dogs should not automatically prevent the animal from entering the premises. Instead, reasonable steps should be taken to minimize contact with individuals who may be uncomfortable or allergic. Another important consideration involves injuries caused by sharp instruments.

Because dogs cannot easily communicate pain, a sharps injury might go unnoticed. If such an incident occurs, the wound should be gently cleaned under running water, washed with soap, and covered with a protective bandage. Depending on the severity of the injury, the dog’s owner may need to consult a veterinarian.

Highly trained assistance dogs are typically calm and disciplined, meaning they will not react to sudden noises or dropped instruments. Therapy dogs should also be trained to remain composed in clinical environments. Importantly, therapy dogs should never pick up objects from the floor in medical settings, as this could create safety or hygiene concerns. The dog’s handler or owner must remain attentive throughout the visit, carefully monitoring the animal’s behaviour to ensure it remains calm and well-controlled during the patient’s treatment.

The Growing Importance of Support Dogs

As awareness grows about the benefits of human-animal interaction, assistance and therapy dogs are becoming increasingly valued in healthcare and community environments. They not only help individuals manage physical limitations but also bring emotional comfort and reassurance during challenging moments.

By creating supportive policies and inclusive environments, healthcare providers can ensure that patients who rely on these remarkable animals receive the care and respect they deserve. In doing so, assistance and therapy dogs can continue to enhance independence, reduce anxiety, and strengthen the human connection that lies at the heart of compassionate care.

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The Dog who followed the monks

Boishali Sinha recounts the story of Aloka, who lived a spiritual life.

Loyalty, Compassion and a Lesson from the Mahabharata

In the quiet world of monasteries—where silence becomes prayer and every step becomes meditation—stories often emerge which reveal the deepest truths about life. One suchstory is that of Aloka, a gentle dog whose silent devotion toa group of monks became a living reflection of one of the most powerful moments in Indian mythology: the story of Yudhishthira and the faithful dog who followed him on his final journey.

At first glance, it may seem like a simple story of a dog following monks. But within this simple act lies something deeply spiritual—an understanding of loyalty, compassion and the bond between humans and animals.

The Quiet Life of Monks

Monks’ lives are very different from our fast-moving world. Their days revolve around meditation, reflection, discipline and compassion. They renounce worldly ambitions and instead seek clarity of mind and peace of heart.

Their environment is often calm and rhythmic: temple bells at dawn, prayers carried by the wind, simple meals shared in silence and long hours spent contemplating the nature of existence. Yet within this disciplined life, compassion toward all living beings becomes central. Many spiritual traditions believe that every creature carries the same life force, the same divine spark.

Perhaps that is why animals often find their way into monastic spaces. They seem naturally drawn to the calm and kindness that monks radiate. And that is how Aloka arrived.

When Aloka Appeared

No one knew exactly when Aloka first came near the monastery. He appeared quietly, almost as if she had always belonged there.

At first, he watched the monks from a distance as they walked along forest paths for prayer and meditation. Slowly, he began following them. If the monks walked toward the river, Aloka walked behind them. If they sat under a tree for reflection, he rested nearby.

When the temple bells rang in the evening, he would pause and listen, almost as if he too understood the sacred rhythm of the place.

He never barked loudly.

He simply stayed.

And slowly the monks began to realize that his presence meant something more than coincidence.

Loyalty Without Conditions

Dogs possess a quality that humans often struggle to maintain—pure loyalty.

They do not measure worth through status, success, or possessions. They simply recognize kindness and respond with unwavering devotion.

Aloka reflected this beautifully.

He followed the monks through their daily routines with quiet patience. Sometimes he walked a few steps behind them, sometimes beside them, but always close enough to remain part of their world.

In the stillness of monastic life, his loyalty began to feel symbolic—almost like a living reminder of the values the monks practiced every day.

Echoes from the Mahabharata

Aloka’s story naturally reminds us of a powerful episode from the Mahabharata. At the end of his life, Yudhishthira set out on a final journey toward heaven through the Himalayas. Along the way, his companions—his brothers and his queen—fell one by one as the path grew increasingly difficult.

But a dog continued to follow him.

Through harsh terrain and exhausting climbs, the dog remained faithful.

When Yudhishthira finally reached the gates of heaven, the gods welcomed him—but they refused entry to the dog.

Yudhishthira refused to enter without his companion.

He declared that he would never abandon a creature who had remained loyal when everyone else had fallen away.

At that moment, the dog revealed its true identity as Dharma, the god of righteousness who had taken the form of a dog to test the king’s compassion.

It was not power or wisdom that proved Yudhishthira worthy of heaven—it was kindness.

Monks and Dogs: A Reflection of Each Other

Watching Aloka walk beside the monks, one could not help but see a connection between the two.

Monks dedicate their lives to discipline, patience and loyalty to truth. Dogs naturally embody patience, loyalty and presence.

A monk practices mindfulness—being fully present in the moment.

A dog lives entirely in the present.

A monk commits to compassion toward all living beings.

A dog demonstrates unconditional love toward the humans it chooses.

In their simplicity, both represent a purity of existence that modern society often forgets.

A Troubling Reality Today

Yet ironically, while our spiritual traditions celebrate compassion toward animals, the reality in modern society often looks very different.

Across many cities today, people actively discourage feeding or caring for stray dogs. Residents put up signs asking others not to feed them, treating them as a nuisance rather than living beings.

Such attitudes reveal a troubling contradiction.

In a country where ancient stories honour the loyalty of dogs and where epics celebrate compassion toward animals, many dogs today face neglect, hostility, and misunderstanding.

Feeding a hungry dog or offering kindness to a stray should not be seen as a disturbance to society—it should be seen as an act of humanity.

The story of Yudhishthira reminds us that even the gates of heaven could not justify abandoning a loyal companion. If our greatest mythological heroes recognized the dignity of a dog, surely our modern societies can learn to show the same compassion.

Aloka’s Quiet Lesson

In the peaceful surroundings of the monastery, Aloka became more than just a dog. He became a reminder.

A reminder that loyalty still exists in its purest form.

A reminder that compassion does not require wealth or power.

And a reminder that sometimes the most spiritual teachers arrive without speaking a single word.

Like the dog who walked beside Yudhishthira, Aloka walked beside the monks—not asking for recognition, but offering something priceless. That is loyalty.

In that loyalty lies one of the most beautiful reflections of the human–animal bond—a bond that deserves not neglect, but respect, kindness and gratitude.

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Health Tips For Furry Friend

Mradul Goel, Director Marketing, Goel Vet Pharma offers tips to enhance your dog’s physical and mental well-being.

When we get a pooch home, it is our responsibility to ensure that the furry babies lead happy and healthy lives. Dogs bring immense joy to our lives and in return, we must provide them with essential care. Here are expert-recommended tips to enhance your dog’s physical and mental well-being.

1. Balanced Nutrition

Feeding your pet a nutritious diet drafted to suit their breed, age and size is important. High-quality dog food will provide the necessary proteins, fats, and vitamins. One should avoid giving human food, particularly toxic items like chocolate, onions, and grapes. Consult your veterinarian for a customized diet chart.

2. Regular Exercise

Exercise is essential for the fur babies. Regular walks, games and interactive activities keep them physically fit and mentally stimulated. The exercise routine should match the pet’s energy levels and breed.

3. Veterinary Care

Schedule regular vet check-ups to monitor your pet’s health and detect potential issues early. Keep up-to-date with vaccinations, flea and tick prevention and dental care. Spaying or neutering your pet is also recommended.

4. Grooming

Grooming contributes to the furry friend’s hygiene and comfort. Regular brushing reduces shedding and prevents matting, while nail trimming keeps their paws comfortable. Ears and teeth should be cleaned regularly to avoid infections and dental issues.

5. Comfortable Environment

Ensure your pet’s living space is secure, safe and comfortable. Create a cozy bed and remove hazards like toxic plants or small objects. Provide chewy toys and fresh water to keep them comfortable.

6. Training and Socialization

Training and socializing your pooch from an early age is essential for developing well-mannered well-adjusted temperament baby. Positive reinforcement methods work best and enrolling in obedience classes can provide structure and mental stimulation.

7. Identification and Microchipping

Make sure your pet has proper identification, including an ID tag and a microchip. This ensure that they can be returned to you if they ever get lost.

8. Playtime and Bonding

Pooches thrive on companionship, so regular playtime is essential. Engage in games like fetch or tug-of-war. Cuddling is important to make them feel loved. This strengthens the bond between you and your pet.

9. Monitoring Health

Watch for changes in your pet’s behaviour, eating habits, or energy levels. If you notice anything unusual, consult your vet to address health issues immediately.

10. Love and Affection

Last but not the least, fur babies need love and affection to thrive. Spend time interacting with them daily to build trust and rapport with your pet. Remember for them you are the only family they have.

By following these tips, you can ensure your furry friends enjoy a healthy and happy life. Tailoring their routine to meet their specific needs will create a happy and secure life for your furry companion and make you feel content as well.

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The Zofia edit of pet PORTRAITS

This artist merges her passion for fashion and art to come up with striking pet portraits.

The image of a dog lounging on a rug is metamorphosed by Zofia’s art that transforms them into glamourous rockstars of an imagined ultra-stylish magazine called MODE.

Her innovative approach combines artistic skill with a clever, playful sense of humour. Each portrait captures not just the physical similarity of the animal, but its personality—elevated through a lens of avant-garde luxury. Drawing from her years of experience in fashion design, Zofia’s work effortlessly merges her two greatest passions: fashion and painting.

The case in hand is her portrayal of a lively Toy Poodle. From a soft cuddly a companion, Zofia vision transforms him into a bold streetwear trendsetter. The dog isn’t simply dressed—it’s styled in a richly textured, multi-coloured knitwear that stands out vividly against a clean white backdrop.

The highlight is a full set of designer-inspired sneakers, complete with star accents and chunky soles. It’s a fun, tongue-in-cheek reference to hypebeast culture, suggesting that four legs might just outshine two when it comes to pulling off cutting-edge fashion.

The variety of Zofia’s range becomes even more evident when she shifts from playful brightness to moody surrealism. In one feline portrait, the regal long-haired cat is immersed in a deep, monochromatic orange palette. The deliberate use of colour creates a dramatic visual experience, showcasing her ability to move seamlessly between styles.

What truly distinguishes Zofia in the ever-growing field of pet portraiture is her treatment of animals as true icons. She designs them with the same charisma, poise, and allure as high-fashion supermodels. By placing the word MODE in bold serif lettering across her canvases, she positions these pets as super models rather than mere subjects. Her journey into mastering animal portraiture is deeply personal. It is shaped by her experiences and countless hours devoted to refining her craft. Speaking on her past, Zofia shares that animals have always been a constant source of comfort in her life.

She recalls, “Since childhood, I’ve always been surrounded by pets. My background wasn’t easy, and my connection with animals helped me process difficult emotions. Art became my escape—and I found myself constantly drawing them. Dogs, cats, cows, botanical and oceanic scenes, even handmade toys and collages. I would spend hours creating, always in the company of my four-legged companions.”

Today, her work stands as a tribute to that enduring bond. Each painting is not just a portrait—it is a celebration of life, personality, and individuality, expressed through a high fashion narrative.

For pet owners, a Zofia piece goes beyond sentimental memorabilia. It becomes a bold statement—an artwork that brings couture inspired elegance into the home. For those who believe their pet has that undeniable oomph factor,” Zofia offers custom portrait commissions tailored to each animal’s unique character. Whether imagined as a street-style icon or a surreal fashion muse, every piece is a collaborative exploration of personality, style and artistic expression.

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Sheltie Dogs: Graceful, Intelligent and Forever Loyal Companions

A Sheltie is a perfect blend of beauty, brains, and boundless affection, making it one of the most adored herding breeds in the world.

The Shetland Sheepdog, affectionately called the Sheltie, is a breed that has captured the admiration of dog lovers across the globe. Known for its striking beauty, intelligence, and affectionate temperament, the Sheltie is often described as a “big dog in a small body.” Originating from the rugged Shetland Islands of Scotland, this breed was developed to herd sheep in harsh, windy terrains. Over the years, it has transitioned from a hardworking farm dog to a beloved family companion, all while retaining its keen intellect and lively spirit.

One of the first things that captivates anyone who encounters a Sheltie is its elegant appearance. With a luxurious double coat, a refined head, and expressive almond-shaped eyes, the Sheltie gives off an air of gentle nobility. Its coat comes in a variety of colours, including sable, tricolor, blue merle, and bi-black. While the Sheltie’s beauty is undeniable, it is important to note that this gorgeous coat requires regular grooming to keep it in top condition. A weekly brushing routine helps minimize shedding and prevents tangles, making grooming an essential part of Sheltie ownership.

Beyond its looks, the Sheltie’s intelligence is perhaps its most celebrated trait. Consistently ranked among the smartest dog breeds, Shelties have a remarkable ability to understand commands and solve problems. Their herding heritage has made them naturally alert, responsive, and quick to learn. This makes training a delight, whether one is teaching basic obedience, advanced tricks, or agility routines. Shelties excel in dog sports and competitions, including agility, rally, and obedience trials. Their ability to anticipate their handler’s cues and move with precision sets them apart as standout performers. However, intelligence comes with its own set of responsibilities. A Sheltie thrives on mental stimulation and can become bored if left without tasks or activities. Interactive toys, puzzle games, daily exercise, and consistent training sessions help keep them happy and well-balanced. This breed is also sensitive by nature—both emotionally and environmentally—meaning they respond best to positive reinforcement and gentle guidance. A harsh tone can make a Sheltie shut down, while praise and encouragement will bring out its very best.

In terms of temperament, Shelties are known for being loyal, affectionate, and deeply devoted to their families. They form strong bonds with their owners and enjoy being involved in everyday household life. Whether it’s going for walks, playing fetch, or simply lounging by your side, a Sheltie values companionship above all. Their herding instincts may also show up in subtle ways—they may try to “round up” children or keep the family together, a charming and harmless behaviour when properly managed. Despite their friendly nature, Shelties can be reserved or shy around strangers. Early socialization is crucial to help them grow into confident adults. Introducing them to various environments, people, and other animals builds their assurance and prevents nervous tendencies. Once comfortable, Shelties often display a warm and gentle disposition, making them wonderful therapy dogs.

Another notable feature of the Sheltie is its alertness and vocal nature. Shelties are known to bark, often as a way of communicating or alerting their owners about unfamiliar sounds or visitors. While this makes them excellent watchdogs, training to manage excessive barking is essential, especially for those living in apartments or quieter neighbourhoods.

When it comes to health, Shelties are generally robust, but like all purebred dogs, they can be prone to certain genetic conditions. Common health concerns include hip dysplasia, thyroid issues, and certain eye problems such as Collie Eye Anomaly (CEA). Regular veterinary checkups, health screenings, and responsible breeding practices help reduce these risks. With proper care, Shelties typically enjoy a long lifespan, often ranging from 12 to 14 years or more.

Shelties are adaptable dogs, but they do best in active households where they receive ample attention, exercise, and mental engagement. A daily walk, combined with playtime and training, helps keep their body and mind in harmony. Their medium size, usually weighing between 7–11 kg, makes them easy to manage and suitable for both city and suburban living, provided their exercise needs are consistently met. In conclusion, the Sheltie is a remarkable breed—graceful, intelligent, loving, and endlessly devoted. Whether you are seeking a loyal family companion, a competitive sport dog, or a gentle therapy partner, the Shetland Sheepdog stands out as an exceptional choice. Its expressive eyes, eager-to-please nature, and unwavering loyalty make the Sheltie not just a pet, but a lifelong friend and cherished member of the family.

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CII calls for Pet Food regulations, evidence-based nutrition

Inaugural meet brought together policymakers and industry leaders.

The Confederation of Indian Industry (CII) convened the inaugural National Animal Wellbeing Summit 2025 at the India Habitat Centre in New Delhi, bringing together policymakers, veterinarians, startups, and industry leaders working in the space of animal health. The summit underscored the urgency of clear, science-based regulations for the pet food sector, wider adoption of standards and coordinated action across government, industry, veterinary professionals and pet parents.

The session titled “From Awareness to Innovation: Driving Companion Animal Health” focused on India’s rapidly expanding companion-animal ecosystem and the need to move from intent to implementation. Moderated by Salil Murthy, Managing Director, Mars Petcare India, the session featured Priyanka Mehra, Scientist E/Director, Food and Agriculture Department, Bureau of Indian Standards, Pallavi Anand, Business Head, South Asia Region, Nestlé Purina Petcare, Dhanu Roy, Founder and Director, Right4Paws and Aniruddha Rajurkar, Chief Executive Officer, SAVA Healthcare. Speakers emphasized a single-window regulatory pathway and mandatory standards for pet food over time, with BIS voluntary standards as an immediate foundation. They highlighted the importance of evidence-based nutrition, label literacy, awareness and education campaigns, responsible back-of-pack claims, and veterinary engagement to drive real-world health outcomes for pets.

Referencing a recent industry position paper on India’s pet food sector by Rödl & Partner, the discussion noted that India’s pet population was estimated at approximately 42.2 million in 2024 and could exceed 100 million by 2035; the pet food market was valued at approximately USD 720 million in 2024 with potential to reach approximately USD 2 billion by 2035. The paper also observes that dog food accounts for 85% of the market, while cat food is the fastest-growing segment, that e-commerce is a key growth enabler, and that manufactured pet food penetration remains below 10% of households — underscoring the need for clear, science-aligned standards and regulatory clarity.

During the panel discussion, Salil Murthy, Managing Director, Mars Petcare India, highlighted, “Pets that once lived outside our homes are now part of our bedrooms and daily routines, reflecting a profound shift in family dynamics. Our recent survey tells us that pets’ presence helps improve the mental well-being of everybody in the family. The emotional bond is getting stronger day by day.”

Pallavi Anand, Business Head, Nestlé Purina Petcare, South Asia Region said, “As pet parenting becomes increasingly intentional and outcome driven, especially with 80% of today’s pet parents being first-timers as per a recent survey, there is a heightened responsibility on the industry. With this rapid shift from home food to formulated nutrition, we must ensure that every product delivers exactly what it claims, both in terms of safety and nutritional value. Standards and claim validation are critical not just for building trust, but also for protecting the very companions we serve. Competition and growth are positive signs, but only if we collectively uphold quality, transparency, and scientific rigor so that every pet gets the right product, at the right price, and with quality assured.”

Key themes from the session included:

Establishing a dedicated regulatory framework for petfood, grounded in BIS voluntary standards as a near-term baseline.

Advancing evidence-based nutrition and claims substantiation; strengthening label transparency and consumer education.

Scaling veterinary engagement and One Health alignment across nutrition, healthcare, and responsible digital access.

Encouraging multi-stakeholder collaboration to convert standards into practice and improve pet wellbeing outcomes nationwide.

In closing, the session reaffirmed the collective commitment to building a cohesive and future ready framework for the companion animal sector. Speakers noted that the industry stands at a pivotal juncture, where decisions made today will shape its long-term direction and the quality of care available to pets across the country. With aligned efforts among regulatory bodies, industry stakeholders, veterinary professionals, and pet parents, the sector is well-positioned to advance responsibly and contribute to a more informed, resilient, and compassionate ecosystem for animal well-being.