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A Tale Of Growth

Goofy Tails, a premium pet supplies and pet products brand with online and retail outlets, raises USD $500,000 seed funding from BeyondSeed, The Chennai Angels, and other overseas Angel Investors.

Direct-to-consumer start-up Goofy Tails, a nutrition focussed pet products company, has secured seed funding of $500,000 led by BeyondSeed, a Singapore-based investor group, and The Chennai Angels, with participation from other overseas angel investors. The home-grown, fast-growing petcare D2C company plans to use the funding to expand its portfolio of healthy pet foods and pet accessories. Goofy Tails will step up customer acquisition efforts and expand the team and warehouse presence across India for a better customer experience and faster delivery. Goofy Tails would also use the funds for extensive research, feedback, and new product development to expand its pet food and treats category. Goofy Tails is headquartered in New Delhi and is one of the leading petcare brands that started its operations in 2019 by co-founders Karan Gupta, Kartik Gupta, Kunal Gupta, and Ashish Kaushal. The company has seen 200% growth across all categories of its product line and has served over 1.2 lakh-plus+ customers across Amazon, its own website, and other channels. The current Goofy Tails petcare product range consists of fresh and healthy food, interactive toys, accessories, and grooming products. Goofy Tails plans to enter other South Asian and European markets by the middle of next year. Kartik Gupta- Co-Founder and CEO of Goofy Tails, said, “We would like to thank our partners who have trusted us and helped us raise this amount. We will be using the funds to acquire customers for a lifetime, engage pet parents with good quality content, provide a seamless platform experience for shoppers, and expand our product development to solve challenges that Indian pet parents are facing. “Co-Founder of Goofy Tails, Karan Gupta, a pet coach and nutritionist who has been a part of the petcare world for over a decade, said, “Unbalanced home food and kibble are one of the prime causes of obesity, diabetes, and poor gut health in our pets. Goofy Tails aims to solve this problem with a complete and proprietary range of preservative-free food and treats.” Speaking on the investment, Kuldeep Mirani, Co-founder & CEO of BeyondSeed Venture Solutions, Singapore said, “We are very excited to be foraying into the “pet category” with our investment in Goofy Tails as we see huge potential and promise in this sector. The Goofy Tails team is passionate and hyper-focused on offering high-quality, vet-approved, nutritious pet food that improves the overall health of pets, a welcome change for all concerned pet parents. We believe that Goofy Tails is well-positioned to be a market leader in the “nutrition-focused pet food” category.” Lead Investor from The Chennai Angels, Murugan N, CEO-Southern Health Foods Pvt. Ltd., said, “The founders, being pet parents themselves, have strong expertise in pet foods and nutrition.” The company has recently expanded across borders, helping thousands of pet parents access affordable, high-quality pet products. We are extremely happy to take Goofy Tails on as a TCA portfolio company and are eager to see them grow and reach great heights in the coming years.” Mumbai-based Pareto Capital, a consumer-focused and research-driven investment banking firm, acted as the financial and strategic advisor to the company.

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Keep your Dog Safe at the BEACH

Keep your Dog Safe at the BEACH
Few things make dogs happier than hitting the beach! But there
are some precautions you should consider so a day of fun
doesn’t end in disaster for your dog, says Rita Shukla

We live near the beach in Goa and it is a significant part of our everyday life. The sea is a draw for people not just for fun, but for a walk, yoga, meditation and rejuvenation too. Increasingly, dog owners take their dogs to the beach – to chase, splash, lounge, chase some more, splash some more, lounge some more, surf… the works! We see streetiest frolicking along the waterline so we assume they are enjoying themselves as much as the pets.

After all, for millennia, humans have flocked to the seaside to breathe in the salt air, long purported to offer significant health benefits. Today, researchers can actually back up a lot of these claims with studies: there’s known evidence that salt air can effectively alleviate some common respiratory issues in people, and presumably in dogs as well! Bear with us while we get sciency for a moment. A French study found that seawater composition includes almost all the elements of the periodic table, as well as a wide variety of additional beneficial nutrients. Salt air actually contains negatively charged hydrogen ions which more readily absorb oxygen. Breathing in these ions for a few hours can do wonders to reduce mucus, relieve sinus pressure, alleviate coughing, and even help asthma sufferers. So, we started frequenting the beach and it’s there that we met several dogs and their human companions. One of the senior dogs has breathing problems and his human is sure salt air at the beach might really make a big difference. Though we are not sure how far this is true, presumably salt water actually has a lot of beneficial properties for animal skin just like it does for human skin; you really only need to be vigilant if your dog rolicks in the waves every single weekend. A man with his pitbull at Miramar beach told us natural sea salt includes many common minerals your dog’s skin can actually benefit from.

Apparently, his dog had skin ailments and the vet suggested giving her a sea bath every now and then. “This is because seawater is packed with minerals like sodium, magnesium, and calcium, which will have positive effects on her skin,” said the veterinarian. “It will help wash away toxins and dead cells to reveal clearer and smoother skin. Also, sea salt can naturally improve hydration and strengthen the skin.” Even the French study revealed that seawater has important antiseptic healing properties, so that when the damaged skin comes into contact with this liquid, the process of regeneration is activated. Of course, for the results to be as expected, it is necessary that the seawater is not contaminated. We believe there are a number of brands of bottled sea water on the market. Some are hypertonic (undiluted, or pure) and some are isotonic (diluted in fresh water). There are also some which are designed to be used as condiments. However, it should be noted that seawater should never act as the only used treatment for conditions, like atopic dermatitis, scabies, psoriasis, dandruff etc. It should be a complement to veterinary treatment, aiding to speed up the recovery process. On the flip side, too much salt water can actually dry the skin, causing it to become flaky and tight over time. So, dogs that spend a lot of time in the sea might even develop a dullness to their coats. It’s worthwhile to know that breeds like Labrador Retrievers, Portuguese Water Dogs, Irish Water Spaniels and others were bred for saltwater swimming, so their coats are naturally oily and can resist absorbing the saltwater as much. However, double-coated dogs such as the Husky, Shiba Inu, Pomeranians etc. tend to trap saltwater between their dense inner-coat and softer outer-coat, which can irritate the skin and even promote bacterial growth. The same is true for dogs with silky or fine hair such as the Yorkshire Terrier. When their fur becomes wet, it exposes their skin to the sun and salt in the sea. So washing saltwater off your dog with clean, fresh water and ensuring you have dried it properly is recommended every time. Also, the beach is a special – and vulnerable – place for your dog. You need to be aware, of course, of the power of the sea where you are; dogs who aren’t intimately familiar with the sea can easily be caught off guard by big waves or rip tides. Waves, current, and rip tides can quickly exhaust your dog, and that can be deadly. If your dog likes to swim in the ocean, the best time of day is after low tide when the water is coming back in. Tide charts can easily be found online. Also consider getting your dog a life vest. When choosing which life vest will work best, look for one that fastens at three points and has a handle on the back, making it easy for you to lift your dog out of the water. Yep, dogs can get sun burns — their noses, bellies, and areas with particularly thin fur are susceptible to the sun’s hot rays so it’s important to keep them protected.

Provide shade with a beach umbrella, and consider dog-friendly sunscreen. Sunscreens made for humans can be toxic to dogs so be sure to avoid them, especially those made with zinc oxide. You may also want to look into dog sun goggles to protect your pup’s eyes from harmful rays. When you arrive at the beach, take a walk in the water and note any sharp rocks, shells, or jellyfish to help your dog avoid. Of course, you can’t protect your pup from everything, so always have your first aid kit handy.

Remember that dogs often don’t show it when they’re in pain. So watch his body language and carefully check him for cuts and scrapes if you notice him acting differently. You should also keep a close eye on your dog while on shore; ingesting driftwood, litter, or anything else he finds on the beach could actually make your dog sick. It’s not uncommon for dogs to suffer from diarrhoea after a day at the sea, especially if it was a one-off trip to the beach. This is usually due to the high levels of sodium inadvertently ingested through seawater and should pass after a few hours. To reduce the risks during your beach visits, keep an eye on your dog. Make sure they do not try to quench their thirst with sea water! Instead, always carry a bottle of fresh water with you. After a dip in the sea, it’s a decent idea to bathe your dog, or at least rinse him down with fresh, clean water to remove residual salt.

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DCC Animal Hospital reopens Delhi Branch

DCC Animal Hospital reopens Delhi branch

Greater Kailash-II centre boasts top-notch pet grooming services in addition to specialised pet care and diagnostic

The multi-specialty state-of-the-art petcare chain DCC (Dogs Cats & Companions) Animal Hospital, has reopened its Greater Kailash II branch in New Delhi, located on the main Savitri Road. With its primary centre at Gurugram, it was earlier operational in Greater Kailash (E-556, Block E, part-II) as a hospital. But now, the centre has been revamped into a holistic pet care facility that has end-to-end services like grooming, consultation, and The centre, which is now bigger and better, houses two consultation rooms, two grooming rooms, and a host of pet diagnostic and therapeutic services. This centre has been revamped and reopened after a lot of feedback from clients and users who sought a one-stop-shop for pet care in this area of Delhi-NCR. After listening to their loyal customers, DCC decided to relaunch the GK centre with an even wider array of services to meet all their needs. The facility also has two experienced veterinary doctors available – Dr Chetan Sharma and Dr Shivam under the guidance of Head of Veterinary Services at DCC, Dr Vinod Sharma.

Dr, Vinod Sharma with Staff in DCC Delhi

The staff is trained specifically to address all the needs of animals, and offer care that is at par with that of humans. Certain breeds also need frequent grooming, and in summers, the demand goes up even further as pet parents wish to get their pets groomed regularly, so they can feel as comfortable as possible. But what sets the centre apart is the extra care and focus that is put on how the pets are handled and treated, and also in selecting the grooming products used to ensure all skin and fur types can be treated well. While regular checkups, treatments, and grooming are critical for our furry companions, their experience during the processes and their feelings are just as important and valid. Hence, DCC’s veterinarians and staff take special care to make sure the animals feel as comfortable and at ease as possible, instead of being scared or anxious. Furthermore, each product that is used on the animals is also chosen by veterinarians, after careful consideration of the skin type, fur type, and medical conditions of the pets.

Trained Staff in DCC Delhi

Furthermore, DCC has introduced a number of bundle packages for both medical and grooming services, giving Dr Sharma said, “We think from the perspective of pets, therefore for us the views and thoughts of pet parents are very important and we believe that our insights lie right there. Medically, we have an experienced robust team, and we’re committed to the cause of pets, they are a part of us. We think as one, treat as one. Be it grooming or any other service, care has to be taken that only the best techniques, products and services are provided. We are growing rapidly, and GK II has been around for over a year, we revamped as we understood the need gap. We need to grow and include more offerings for our furry ones.” Dr Sharma is known as one of India’s foremost veterinary practitioners. After graduating from HAU Hisar, he headed a leading Animal Welfare Organisation from 1994-2013 as the chief officer in charge. During this period, the organisation achieved a place in ‘Limca Book of Records as he organised the first blood bank in India for animals. He has also received his training in Animal Welfare from the Royal Society for Prevention of Cruelty to Animals, UK, and advanced Clinical Training from Zurich Veterinary College, Switzerland. He has presented and written papers on animal welfare and veterinary services both in India and abroad. Over the last 30 years, he has collected a wealth of experience understanding animals.

DCC offers state-of-the-art boarding, day-care, and grooming services at its Gurgaon facility, offering temperature-controlled rooms, trained handlers, flexible meal plans, and more. In addition, the company is also planning to expand its services with the launch of multiple new outlets in Delhi very soon.

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The World Small Animal Veterinary Association (WSAVA) has announced that Dr Faouzi Kechrid, a veterinarian in Tunisia

Humbled and proud, says Dr Faouzi Kechrid of the recognition and the Global Meritorious Award

The World Small Animal Veterinary Association (WSAVA) has announced that Dr Faouzi Kechrid, a veterinarian in Tunisia and WSAVA member representative for the country, is to be awarded the WSAVA’ s prestigious Award for Global Meritorious Service. He is to receive the Award in recognition of his contribution to the One Health movement and to the veterinary profession in Tunisia, Africa, the Middle East and Europe.

During a long and distinguished career, Dr Kechrid has worked in many fields of veterinary medicine, including animal and public health, animal welfare and food security. He has also worked as a consultant and advisor to the World Bank; the Food and Agriculture Organization (FAO) of the United Nations, and the World Organization for Animal Health (WOAH – formerly known as OIE) on projects including an assessment of avian influenza and transboundary animal diseases in the Middle East and North Africa and the co-ordination of several high-profile veterinary conferences.

Dr Kechrid is a past president of the World Veterinary Association and current president of the Association Vétérinaire Euro-Arabe and the African Veterinary Association. He is a founder and vice president of the Fédération des Associations Francophones des Vétérinaires (FAFVAC). In addition to being WSAVA member representative for Tunisia, he is a member of its Translation Access Taskforce, helping to make its educational resources accessible to Arabic speakers.

The WSAVA’s Award for Global Meritorious Service is presented annually to a veterinarian who, in the opinion of the judges, has contributed meritorious service to the veterinary profession in the broadest sense. Dr Kechrid will receive his Award during this year’s WSAVA World Congress which takes place in Lima, Peru, from 29-31 October.

Commenting on the award to Dr Kechrid, WSAVA President Dr Siraya Chunekamrai said: “It is a privilege simply to know Dr Kechrid so the opportunity to honor such an altruistic, generous and brave leader of the veterinary profession is a real honor for our community. I am so happy to be able to express our gratitude to Dr Kechrid for all that he has done – and continues to do – for our profession.”

Dr Kechrid said: “I am very humbled and proud of this recognition by the WSAVA and I want to express to all of its members my deepest gratitude. Thanks to your recognition and the Global Meritorious Award you have honored me with, I feel even more energized to continue to serve my profession and to encourage the development of our new active veterinary generation.”

“It is a privilege simply to know

Dr Kechrid so the opportunity to honor

such an altruistic, generous and brave

leader of the veterinary profession is

a real honor for our community. I am

so happy to be able to express our

gratitude to Dr Kechrid for all that

he has done – and continues to

do – for our profession.”

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Pet-traits was born out of a passion for drawing and a love for animals, says Meghna Amonkar, who works with you to capture your pet’s personality to deliver a completely bespoke work of art!

Pet lovers everywhere know that paying tribute to your furry friends can be the ultimate way to show how much you love your four-legged companions. No wonder some of Instagram and Facebook’s most followed accounts actually belong to animals. Meet Mumbaikar Meghna Amonkar, who helps you take your love for your four-legged to a different level altogether. She works with you to capture your pet’s personality to deliver a completely bespoke work of art! The pet-traits, as she prefers to call her work, start at Rs 8,000 and come in three sizes (8×11 in, 16×24 in, and 25×36 in). They are based on photographs of your pet and lovingly created into stunning artworks. “Pet-traits was born out of a passion for drawing and a love for animals,” says Meghna. “I’ve grown up in a family of dog lovers and got my first dog, a small Lhasa (who I believed was a lion) when I was 8.” When it was time to choose a career, however, she took up the science stream because she wanted to become a vet. “When I was in Class XI, I visited the animal hospital and could not bear to see the plight of so many sick animals. I cried for days and felt that I was not strong enough to handle it as a career. I completed my 12th, but decided to switch to Fine Arts as nothing else interested me. In 1996, I graduated from Sophia Polytechnic, Mumbai, after completing a Diploma in Applied Art.” Talking of her professional journey, she says right after college, she landed her first job with Tata Interactive Systems (an e- Learning company that was a part of the Tata group) as a visualiser. “I found the idea of working in a digital medium very exciting. My journey in the corporate world began there and continued for 22 years till I reached the position of VP Communication Design,” she informs, adding, “I loved every minute of my long and satisfying career, but felt that I needed a new challenge. By then Taco, a rescued Indie, had entered into my life. We adopted Taco when he was five months old. He has challenged me and taught me so much; not just how to be a pet parent, but also how to slow down and be more patient in general.” She says Taco does not trust humans easily (with good reason) but gets along extremely well with other dogs, especially other Indies. “Because of him I started spending a lot of time with the community dogs around our place, observing them, understanding their unique personalities, their pack dynamics, their body language and just how much they communicate without saying a word,” Meghna tells us. “My love for animals had grown greatly because of him. I took a week off from work to figure out what to do next. My family was not in town so I had a lot of time to analyse and reflect. With some SWOT analysis techniques and a lot of soul searching, I decided that I had to do something that combined my two passions and that’s how Pet-traits was born.” She credits her husband, Nikhil, for always standing rock solid behind her for everything she decided to do. She says, “He supported me completely even when I was having second thoughts. I was going to give up a well-paying job to go into a completely uncharted territory with no real preparation. I had graduated with illustration as my major subject in college, but that was decades ago and I had never worked as an illustrator in my professional life.” Meghna submitted her resignation with nothing other than an idea and the domain name ‘pet-traits online’. “One week after my resignation, while I was serving my notice period, I spent a Saturday afternoon painting a watercolour of my muse Taco. That was my first pet portrait and it gave me the assurance that I still had it in me,” she informs. Now, she’s close to the half-century mark. “Each one is unique and close to my heart,” she says. “Each portrait, or pet-trait as I like to call them, has given me the opportunity to get to know a new animal… look deep into their soul. I don’t feel satisfied till I capture its personality, that special look in the eyes that is unique only to that animal. I feel privileged.” Her claim to fame, however, remains the pet-raits of the Bombay House dogs. “In August 2018, when I read an article about the kennel especially created for the dogs sheltered at Bombay House, I did something impulsive and wrote a heartfelt letter, to Mr Ratan Tata thanking him for everything he did for the streetiest. I had also heard about the animal care hospital that the Tata Group was building and expressed my desire to be associated with the initiative if they felt that my skills could be of any use,” she recollects.

“I never expected a reply, but got one saying that they would reach out to me if there was an opportunity. A few months after I launched Pet-traits, I reached out to them again and got a chance to meet with Shantanu Naidu, who was managing the animal care hospital project. That’s when the idea of the Dogs of Bombay House series came up.” Meghna says she felt that the Bombay House dogs, especially Goa (who was already a poster boy in his own right) would be perfect to spread the message of ‘adopt, don’t shop’. “I spent a few hours taking pictures of and getting to know the Bombay House pack. Shantanu and his colleagues also spent time patiently answering my questions about each of the dogs which helped me decide on how to compose the portraits,” she says. “The highlight of this was when Mr Tata agreed to visit Starbucks to see my series! That was a dream come true and a memory that I will treasure for the rest of my life. He even signed my portrait of Goa. Someday, I hope to auction it and donate all the proceeds to an animal NGO.”

“The highlight of my Dog od Bombay House series was when Mr Tata agreed to visit Starbucks to see it! That was a dreamcome true and a memory that I will treasure for the rest of my life.”

She says one interesting aspect of being a pet portrait artist is to get to see the amazing bond that people have with their fur babies. Meghna says, “I feel like I’ve found my tribe. I love hearing stories that people share about their pets: how they came into their lives, things they do, their pet’s favourite people, activities, spots in the house, things like that. In terms of demands, I’ve never really had any unreasonable ones. I make it quite clear that my portraits have to be about the pet.” She prefers not to paint humans and on the rare occasions when she has agreed, it was only if she felt that there was a strong sentiment behind it. “I always want the animal to be the hero of my portrait,” she reasons. “I also make the process of picking the right pose very collaborative, so people know and understand what would make a good portrait. I think I’ve been very lucky to meet some really nice people in the form of my clients (maybe people who like animals are nicer by default).” She says she would absolutely love to meet every pet that she gets to paint but it isn’t always practically possible and even more so with the current situation. “I ask a lot of questions…I ask people to share as many photographs, videos, and stories that they would like to about their pets, and most people oblige,” she says. “If I feel that the photographs don’t do justice to the pet, I have on some occasions clicked pictures myself or given specific instructions on how to take pictures. Meghna says she likes to add a lot of detailing in her portraits, so she asks for close-up pictures to make sure that she captures details accurately. “If I, for instance, have to get the eye colour right, or if there is a specific pigmentation on the nose or paws that I want to show, I have to sometimes refer to multiple pictures,” she says. Most of her work is created digitally, using a professional stylus and tablet, and printed on canvas. “A digital painting is still completely hand-drawn; the only difference is that you are holding a stylus in place of a brush and you don’t have to wait for the paint to dry. I work with brushes that I’ve customized in Photoshop.
Most of these are for oils,” she explains.

“Digital art gives you the freedom to mix media quite easily, so I use some watercolours too in the background. Some people mistakenly think that digital art is about the software doing all the work for you, but that could not be further from the truth. Each silky strand of hair in my portraits is hand-drawn.” Meghna says she’s often deeply engrossed in painting a whorl of fur with her head tilted in the direction of the part, completely oblivious to the world around. “If this happens for too long, I get a wet nose reminder from Taco under my desk, telling me to give my eyes a break,” she laughs.

But does she restrict herself to simple portraits, or draws creative ones, like adding elements of the pet’s personality and likes into the work? “I don’t really agree with the classification of simple and creative based on the addition of external elements,” she avers. “To me every portrait is about bringing out the pet’s personality. I feel all animals are absolutely stunning just the way they are naturally.” Their coats have so many colours, she says, and even within the same breed, no two animals look exactly the same. “I have seen some work where artists paint animal heads on human bodies to give them different personalities. But personally, I dislike the idea of trying to humanise them. I never pick images of dogs wearing outfits because I feel my portraits should be about celebrating their natural beauty,” she reasons. Meghna says it’s mostly been word of mouth publicity for her except for the first time when she launched Pet-traits by putting up a stall at the adoption event organised by World For All in 2018. “This was to get a sense of what people thought of the concept and I was very happy to see the response,” she informs. “Also, Taco was adopted from World For All, so it always holds a special place in my heart. After that event, I have not marketed my work anywhere. My display of the Dogs of Bombay House series at Starbucks got a lot of attention and really helped in those initial days. Now all my leads come from word-of-mouth or through my social media pages,” she adds.

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Bring it on!

An intelligent and dependable companion that forms close human bonds, a Bulldog is a social and cheerful addition to any family with early socialisation and consistent leadership TEXT: TEAM BUDDY LIFE

The very name ‘Bulldog’ conjures up images of a large dog with a grumpy face and a tough persona. However, it is not so, for the Bulldog is a big ‘softy’ and behind all those wrinkles and gruff appearance is a gentle dog waiting to shower its love on its humans. In other words, the English\ Bulldog is one of the most amiable of all breeds. Despite his gloomy mug. But before you decide to adopt a Bulldog, you should know what living with a British Bulldog would be like. Not to be mistaken, this one is nothing like other breeds.

All kinds of Bulldogs need special care and are slight variations of one another in many ways. In short, having a Bulldog requires the utmost time, patience, and care. Our desire for cuteness and the popularity of shorter, flatter faces – known as brachycephaly – has resulted in dogs who struggle to breathe? In our pursuit for extreme body shapes and dogs with shorter, flatter faces, we’ve created generations of dogs who struggle to breathe, struggle with heat regulation, are chronically tired and can’t exercise without collapsing, and dogs who have to sleep with their head propped up on a pillow or with a toy in their mouth, just to help them breathe. Excessive soft tissue causes obstruction in their airways and their abnormally narrowed nostrils and windpipes leave them gasping for air. And it’s not just breathing difficulties that affect flat-faced dogs. Eye problems are common due to the shape of their heads as well as skin problems from excessive wrinkles and painful back conditions caused by very short corkscrew tails. Recently a landmark ruling in Norway found the breeding of British bulldogs and Cavalier King Charles spaniels breached their animal protection laws. If upheld, this will have a significant impact on the way in which these dogs can be bred in the future, and will worry those in the UK who breed these dogs. So instead of buying a puppy, we’d suggest adopting an adult dog from the shelter. The good news is Bulldogs are super cute at any age! Plus, if you adopt a young or adult Bully instead of a puppy, you’ll be more likely to know what kind of personality and health issues you’re getting, which you can’t see fully or at all in a puppy. Also, you won’t have to worry about puppy messes, puppy training, and puppy chewed up shoes!

Back to the breed profile, an intelligent and dependable companion that forms close human bonds, a Bulldog is a social and cheerful addition to any family with early socialisation and consistent leadership. But Bulldogs weren’t always “softies” and their rich history shows them as stocky, sturdy dogs with a solid, foursquare stance and a face that says: Bring it On! Bulldogs are one of those breeds humans were pretty nasty to before we came to our senses. Initially bred for bull baiting in the 1300s, these dogs were developed specifically to be brave and muscular. The breed transitioned from bull-baiting to the sweet, household companion that it is known for today. As its name indicates: bull-baiting means fighting a bull in the ring. The early English dogs were bred to have a certain height, weight, and even a specific temperament to help them fight aggressively and breeders carefully selected the dogs to fit this mould. Bulldog breeders wanted these fighter dogs to have a short height so it would be difficult for the bull to spot them in the ring. After all, the bull could easily lift and toss the Bulldog in the ring. As a result, the Old English Bulldogs were shorter than the ones we see today. Fighter bullies also had shorter noses compared to the modern Bulldogs. This could help them get a convenient grip on the bull’s face without their nose getting in the way. Often, the nose had to be set back from the muzzle and also turned up so the dog could breathe while it maintained a grip on the bull. The wrinkles were also a distinctly necessary feature for the bull-baiters; they directed the flow of the bull’s blood away from the dog’s nose and eyes.

With a heavy, thickset, low body and massive head, the modern Bulldog originated in England after the elimination of bull baiting in 1835. The Old English Bulldog was crossed with the Pug to create a more docile and affectionate family pet. The Bulldog retained its protective and fearless nature, but aggressive and ferocious tendencies were removed from the breed. Moving on, Bulldogs are famous for their gentle nature, fondness of children, and clownish antics. They are cool, brave, and polite, opposite to their ancestors. They are trustworthy dogs who are obedient to their families and are quite playful. In basic nature, they are amicable and caring. A pet Bulldog is going to be an enthusiastic, playful puppy to have around the home. But living with an English Bulldog will be quite a babysitting as they are not athletic by nature anymore. Since they weigh about 40 lbs for females and around 50 lbs for males, they need constant exercise not to get obese. All over the world, these are considered to be lazy and, basically, couch potatoes. Bulldog puppies are frisky, rambunctious and rowdy, but adults are quiet and rather phlegmatic, spending much of the day snoring on the sofa. But the reality as we told you is different. Due to their face and nasal area structure, the English Bulldogs face certain issues in breathing. While doing heavy physical tasks, they may get heated very quickly due to constriction in breathing. It may tire him or her earlier than other dogs. They are thus misconstrued as lazy. Since the build of an English Bulldog is bulky, you need to keep a check on its dietary intake and an exercise regime must be followed. All brachycephalic breeds gulp air when they eat, and that air has to go somewhere, after all. However, commercial diets make flatulence worse by including fibrous or hard-to-digest ingredients. Bulldogs who are fed a homemade diet of real meat and vegetables have much less trouble with gassiness.

Though not a barking watchdog, his blocky build and his rolling, shuffling gait give intruders pause. It takes a tremendous amount of serious teasing or threatening to provoke this sweet-natured breed, but once aroused, he can be a force to reckon with. His tenacity and resolve mean that it’s difficult to change his mind once he decides to do something. Usually peaceful with other pets, some male Bulldogs may engage in a battle of wills (or jaws) with other males. Despite their sweetness, most English Bulldogs are very stubborn. You must show them, through absolute consistency, that you mean what you say. On the plus side, once Bulldogs mature, they seldom get into real trouble.

Because of the shape of their face, they go through life snorting, snuffling, wheezing, grunting, and snoring loudly. Some people find these sounds nerve-wracking; others find them endearing. Also, most people are not prepared for how much English Bulldogs slobber and drool, especially after eating or drinking.

As for their health issues, it’s been said that if you feel like supporting your vet with great chunks of money, get an English Bulldog. They suffer from hip problems, heart problems, and skin problems. Their respiratory system is compromised, so it’s even risky to anaesthetise them for dental cleanings. In hot weather they should be kept in an air-conditioned environment and supervised during outside activity so they don’t over-exert themselves and become overheated. Much of what you can do to keep your dog happy and healthy is common sense, just like it is for people. Watch her diet, make sure she gets plenty of exercise, regularly brush her teeth and coat, and take her to the vet at the first sign of an emergency. Be sure to adhereto the schedule of examinations and vaccinations that the vet has recommended for her. Build her routine care into your schedule to help your English Bulldog live longer, stay healthier, and be happier during her lifetime.

  1. Supervise your pet as you would a toddler. Keep her out of trouble and away from objects she shouldn’t put in her mouth.
  2. She has low grooming needs. Brush her coat as needed, at least weekly.
  3. Bulldogs often have serious problems with their teeth, so you’ll need to brush them at least three times a week!
  4. Clean her ears weekly, even as a puppy.
  5. Her deep wrinkles need to be cleaned and dried often to prevent infections.
  6. As an adult she can have a tendency to be lazy, so you must ensure she receives adequate exercise by providing a daily walk.
  7. She is sensitive to temperature extremes; avoid any prolonged exposure and be very alert to the sign of heat stress.
  8. Keep your dog’s diet consistent and don’t give her people food.
  9. Feed a high-quality diet appropriate for her age.
  10. Exercise your dog regularly, but don’t overdo it at first. We cannot overemphasise the importance of a proper diet and exercise routine. Any abnormal symptom could be a sign of serious disease, or it could just be a minor or temporary problem. The important thing is to be able to tell when to seek veterinary help, and how urgently. Many diseases cause dogs to have a characteristic combination of symptoms, which together can be a clear signal that your Bulldog needs help.
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WSAVA supports breeding that promotes traits providing robust animals with good function and health

The World Small Animal Veterinary Association (WSAVA ) shares the concerns recently expressed by a Norwegian court regarding the breeding of English Bulldogs and Cavalier King Charles Spaniels. It confirms its support for the efforts of Animal Protection Norway and the Norwegian Animal Welfare Act, which states that “breeding should promote traits that provide robust animals with good function and health.” In a new position paper, WSAVA has called for a much greater focus on health screening of breeding animals and educating the public. This should include encouraging them to ask breeders for veterinary documentation of pre-breeding health screening results on the parents of puppies and kittens before they buy them. It urges that the selection of breeding dogs and cats should avoid extreme conformation that predisposes to disease and poor welfare.

The WSAVA ’s response to the Court ruling has been led by its Hereditary Disease Committee (HDC), whose members include world-leading veterinary geneticists, with the support of the WSAVA ’s Animal Wellness and Welfare Committee (AWWC). The Chair of the HDC, Dr Jerold Bell DVM , a practising veterinarian and Adjunct Professor of Genetics at the Tufts Cummings School of Veterinary Medicine, Massachusetts, USA, explains: “We recognise the serious welfare issues that exist in relation to brachycephaly, as well as other extreme anatomy and hereditary diseases in dogs and all purposefully-bred animals. We believe that health focused breeding and husbandry practices are the means to improve the health and welfare of these animals. This is effectively ‘health quality control.’

“The public’s affection for these popular breeds demands a greater focus on education around healthy breeding and welfare because altered public demand will encourage the breeding practices that produce healthier pets and, over time, create real change.”

Dr Bell added: “The WSAVA HDC and AWWC are already working on a number of educational initiatives for rollout later this year and we are keen to engage with other veterinary stakeholders on this issue to increase momentum and the pace of change.”

The new Position Paper supports an earlier WSAVA Position Paper, calling on veterinarians and breeders to ensure that criteria used for the selection of breeding animals include the ability to reproduce naturally and exclude anatomical characteristics that predispose to hereditary disease and poor welfare. This Paper also urges breeders to utilise pre-breeding health screening to select animals that are likely to produce healthy offspring.


  1. Prioritises the breeding of animals that focuses on their health and welfare
  2. Supports Animal Welfare Laws that reduce the suffering of animals and enhance their good welfare
  3. Encourages kennel clubs and cat registries to adjust breed standards to address and avoid extreme conformation and disease predisposing anatomy
  4. Encourages kennel clubs and cat registries to establish breeding guidelines that include breed-specific pre-breeding health screening to avoid genetic diseases, disease risk from exaggerated anatomical features, and monitoring buyers with official documentation of health screening
  5. Encourages future pet owners to consult with a veterinarian before buying a purposely bred dog or cat, to assess their health and the health of their parents.
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Zoetis All The Way

There’s growing need to focuse on animal healthcare and one such organisation wich has been working to ensure the best care for animals with its medicines and vaccines in Zoetis

Humans, wildlife, pets and livestock depend on each other and on the global environment. Today, every species is threatened by climate change. Diseases that were once found in tropical regions have migrated in northern areas. In Africa, the outbreak of Ebola in humans has been linked to the large numbers of deaths among gorillas in nearby areas. Even the Arctic-dwelling species are facing new threats every day. All these stories hint toward the growing need to focus on animal healthcare. And one such organization which has been working to ensure the best care for animals with its medicines and vaccines is Zoetis. The company was a subsidiary of Pfizer but with Pfizer’s spinoff in 2013, the firm it is now a completely independent company.

Zoetis is a global animal health company dedicated to supporting customers and their businesses in ever better ways. “Our name, Zoetis (zO-EH-tis), has its root in zo, familiar in words such as zoo and zoology and derived from zoetic, meaning “pertaining to life.” It signals our company’s dedication to supporting the veterinarians and livestock producers everywhere who raise and care for the farm and companion animals on which we all depend,” says

Mr. Y. Hari Prasad, Managing Director – India and BNS (Distributor Markets) at Zoetis India.

The company develops and manufactures animal-health medicines and vaccines for companion animals, dairy and poultry. For companion animals, Zoetis products cover therapeutic areas of Anti-Infective, Ectoparasiticides, Endoparasiticides, Nutritional and Vaccines. In the dairy sector, the company has products for Anti Infective, Hormone, Parasiticide and Vaccine. Thirdly, Zoetis also works for Poultry with its products such as Anticoccidials, Anti-Infectives, Disinfectants, MFA, Toxin Binder and Vaccines. Today, the company has over 300 product lines globally, operating in more than 100 countries.

In addition to producing vaccines, parasiticides, anti-infectives, medicinal feed additives and other pharmaceuticals, the company’s complementary businesses include diagnostics and genetics, as well as services such as dairy data management, e-learning and professional consulting. Zoetis experts also provide customer service, technical education and business support to help those who raise and care for animals manage their businesses more effectively.

As the world’s leading animal health company, Zoetis is driven by a singular purpose: to nurture our world and humankind by advancing care for animals. We believe that our products and services should be the most valued by all and our core belief is that our colleagues make a difference and we are customer obsessed, so at every step, we are dedicated to produce quality, result-oriented products.” says Mr Hari.

Going forward, the company plans to develop more preventative vaccines and aims to continuously work for the betterment of animal healthcare across India. “We are driven by a mission that our products and services should be the most valued by all and our core belief is that our colleagues make a difference and we are customer obsessed, so at every step, we are dedicated to produce quality, result-oriented products,” concludes Mr. Hari.

Mr Yethirajyam Hari Prasad is the Managing Director – India and BNS Markets, Zoetis, for the past one year and three months. He started his professional career from Glaxo Animal Health in 1988 and joined Pfizer Animal Health in December 1989. He started as veterinary Service officer, and worked as Key Accounts Executive, District Manager, Product Manager, Manager – Field Force Effectiveness & New Products Development, Zonal Sales Manager, Sales Manager, Marketing Director APAC Region based at Shanghai , BUD Poultry, BUD Poultry & CA Business, Interim GM & Managing Director – India and BNS (Distributor Markets) from May 1, 2020, in a career journey of over 31 years at Pfizer/ Zoetis.

Career’s highlight & achievements: In his journey from frontline to MD, he has worked in 15 APAC countries in his regional marketing role at Shanghai (2010 to 2012 Aug). He is a well-known animal health colleague in the Indian Animal Health Industry.

Family members: His wife Sumana, M. Sc (Physics), is a homemaker and has two daughters Manjushree (MS Business Analytics & B. Tech Computers) and she works at Thermo Fishers, Boston; while Deepthishree is pursuing her M. Sc Digital Marketing at Kings’ College, London.

Hobbies: Travelling & meeting different people

Extracurricular activities: Watching Movies

Career goals: To Take Zoetis to next level in India

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Read before you feed!

WSAVA’s updated Global Nutrition Toolkit helps vets inform pet owners on optimal nutrition

The World Small animal Veterinary Association’s (WSAVA’s) Global Nutrition Committee (GNC) has updated its Global Nutrition Toolkit which helps veterinary healthcare teams educate clients on optimal nutrition for their dog or cat. The first update is a revision to its ‘Selecting a pet food’ tool. While many owners regard the ingredient list as the most important factor in choosing a pet food, a list alone gives no reassurance as to the quality of the products used, nor does it give an indication as to whether a fully qualified nutritionist was involved in the food’s formulation. The revised version points out the most useful advice to be found on the label and highlights the importance of the manufacturer providing contact details so that follow up questions can be asked. It also reminds veterinarians and owners of the benefits but limitations of Association of American Feed Control Officials (AAFCO) adequacy statements.

With ‘raw feeding’ growing in popularity, the GNC has also created a new and engaging infographic to illustrate the potential risks of the use of raw foods in pet diets. Commenting, Dr Marge Chandler, WSAVA GNC Co-Chair, said: “Owners want the best for their pets but there is so much confusing or simply wrong information out there that it can be hard for them to navigate their way. Veterinary healthcare teams should, of course, be the first port of call for advice on nutrition and, we hope they will find that the educational resources we have created in our toolkit, together with the WSAVA’s Global Nutrition Guidelines, give them the confidence to engage proactively with owners on the subject of nutrition and put them on the right path to feeding their pets an appropriate and well-formulated diet.” The WSAVA’s Global Nutrition Committee promotes the importance of high-quality nutrition for companion animals and recommends that veterinarians perform a nutritional assessment on every animal at every visit. It also advocates the inclusion of nutrition as a component of all veterinary and veterinary nurse/technician curricula. Fully independent in its work, the GNC is co-chaired by Marge Chandler and Gregg Takashima DVM, owner and clinician at The Parkway Veterinary Hospital in Oregon, USA. The Committee’s members, who are based around the world and hold different roles within the profession, lecture and publish widely on all aspects of nutrition for companion animals. The WSAVA represents more than 200,000 veterinarians worldwide through its 115 member associations and works to enhance standards of clinical care for companion animals. Its core activities include the development of WSAVA Global Guidelines in key areas of veterinary practice, including nutrition, pain management and vaccination, together with lobbying on important issues affecting companion animal care worldwide.

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Why Brush Dogs’ Teeth and How Often?

Problems Caused by Insufficient Dental Care

Proper dental hygiene will help prevent your pet from developing a wide range of dental health complications, such as periodontal disease caused by mouth bacteria accumulation. These bacteria produce a film over the teeth called plaque. They become calcified by the calcium in the saliva as the bacteria die. Tartar is considered as the calcified plaque, and it can ultimately lead to gingivitis, which can lead to an inflammation of the tooth’s root. The tissues around the tooth are damaged in the late stages of periodontal disease, and the socket that keeps the tooth in place erodes, which makes the tooth loss. Broken teeth are another common dental concern. It can break your dog’s teeth by chewing on rough toys and bones. A broken tooth, which is very painful for your pet, can expose the tooth’s nerve. In addition, the exposed nerve can become infected and cause your pet even more problems. The tooth will need to be removed at this stage.

The Right Choice For Your Pets

As veterinary dentistry can dissolve built-up plaque, which is why pets must go in for periodic dental cleanings. There are a few things you can do at home, however, to help keep the teeth and gums of your pet safe as well. Brushing their teeth is the best thing you can do with your pet’s oral health. Tartar and plaque build-up can be avoided by frequent brushing.
You can start brushing your pet’s teeth slowly by buying pet-specific toothpaste and either a normal or finger toothbrush. You’ll want to continue in a way that makes it easier for your dog to get used to brushing. Enable your pet to lick off the brush with some of the toothpaste. This helps them get used to the toothpaste’s taste and the brush’s feel. Only brush the fronts for the first few days. As time passes, you can start brushing all their teeth if your pet feels more relaxed. For a little reward, follow the brushing with a treat.
You can also buy oral products with liquid and foam that help kill some of the bacteria in your dog’s mouth. There are also toys and treats that can help clear the build-up of plaque and tartar from the teeth of your pet, but not all of them. Dental treats and dental toys also work. Thus, dental care will definitely improve your dog’s overall health in the following ways by preventing:
– Tooth loss
– Bad breath
– Oral pain
– Organ damage
– Worsening dental disease
Get your pet the best treatment and secure their health for a lifetime!