For every purchase of Muttley Crew treats worth Rs 1,000, the brand would send a gift to a dog at Goodoo.
Muttley Crew, a Bangalore-based pet food brand, in collaboration with Goodoo Animal Welfare Trust titled ‘Christmas for Good(oo!)’ has unveiled an initiative. The campaign is based on spreading festive cheer among rescued dogs living at the Goodoo shelter.
As part of the initiative, for every order above Rs 1,000 spent on treats on the Muttley Crew website during the Christmas season, the brand would send a special gift to a rescue dog at Goodoo. Through this effort, the spirit of Christmas extends to rehabilitation centres and shelters.
“Christmas is the season of giving, and with Christmas for Good(oo!), we wanted to extend that spirit to dogs who often go unseen,” said Smriti Thomas, Founder & CEO, Muttley Crew. “Our goal is to ensure that every dog feels valued and loved this festive season.”
Anoopa Anand, executive director, Goodoo Animal Welfare Trust, added, “At Goodoo, we work with dogs who often come from very difficult pasts. Their rehabilitation involves veterinarians, nutritionists, canine behaviourists, physiotherapists, and a larger community of people working together to make lives better. That shared sense of community is what we cherish about our association with Muttley Crew.”
Echoing this sentiment, Shilpa Colluru, Dogmother at Goodoo Animal Welfare Trust, shared, “People often imagine rescue centres as sad places and assume the dogs there are unhappy. But at Goodoo, our dogs are full of life — they spend their days playing in the grass, soaking up the sun, and simply being dogs. In that context, gifting toys to our dogs as part of Christmas feels absolutely perfect.”
Ashwin Sameeran, CEO Bozo wags Veterinary Hospital, said, “Goodoo isn’t just a shelter, it’s a place where dogs rediscover joy. Once the dogs heal and are welcomed into the Goodoo family, they run free, feel safe, and are surrounded by love every single day. You can see it in their wagging tails and happy hearts.”
Devika Rao, a Trustee of Goodoo, said, “Visiting Goodoo is always a very meaningful experience. The compassion, patience, and genuine love they show to every dog is inspiring. Goodoo isn’t just a shelter, it’s a safe place where abandoned and injured dogs are treated with dignity, care and respect.”
Samaya, a GooDoo associate, stressed, “I really loved being at Goodoo. It felt like a safe haven for dogs, and you could see it in every relaxed tail wag and soft look. I liked how the team spoke to the dogs, how gently they handled them. There was no drama, just quiet, consistent care.”
The initiative serves as a reminder that even small acts of kindness can have a profound impact. A single gift can bring comfort, confidence, and joy to a dog still waiting to find its forever home.
