Going gluten-free or vegan or switching to organic, fresh, clean eating and natural foods, trends that are gaining popularity among Indians, are now on the rise with their pets also.
Going gluten-free or vegan or switching to organic, fresh, clean eating and natural foods, trends that are gaining popularity among Indians, are now on the rise with their pets also. Sugar and milk are not good for dogs, says Darshan Kaur Khalsa, 25, founder of Waggy Zone, a Mumbai-based start-up that launched frozen yogurt-based dessert made with honey for dogs in 2017. The start-up, which has flavours like banana, mango, blueberry and carrot, is finding huge acceptance across metros as consumers are placing orders from Delhi, Bengaluru, Chennai and Hyderabad willing to pay a steep Rs1,200 delivery charge on an order that could cost just Rs500. Khalsa now aims to expand to these cities. Likewise for Ishmeet Singh, a chef who adopted a stray in 2009 and thereafter ventured into manufacturing his own brand of packaged food— Harley’s Corner. The brand does not use any preservatives and is made with ingredients that have been approved by the food regulator of India as suitable for human consumption.
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