Discover premium care and top nutrition for finicky eaters, says Akansha Diwakar.
The pet care industry has undergone a remarkable transformation in recent years. Cats have gracefully leaped into millions of hearts and homes, becoming the second most popular pets globally. With 3.7 million pet cats in India and counting, they are no longer just pets but cherished family members. The global cat food market is projected to grow at a CAGR of 11.7%, reflecting the increasing demand for high-quality, specialized feline nutrition. Additionally, studies reveal that nearly 40-45% ofcat parents own multiple cats, highlighting the strong emotional connection cat owners have with their pets.
As beloved members of the family, cats possess unique traits that set them apart. They are notoriously finicky eaters with highly discerning palates and specific nutritional needs. Modern cat parents are more informed than ever, seeking premium-quality food that not only meets these needs but also promotes their feline’s overall well-being. In a market saturated with dog-focused products, we recognized the need for specialized feline nutrition. While we take pride in our expertise in the dog food market, Purrfeto marks our dedicated expansion into the cat category, addressing the unique needs of cats with the same commitment to quality and innovation.
Revo lutionizing cat nutrition
To address this unmet demand, Purrfeto was born. Backed by the Allana Group, a globally trusted name with over 150 years of expertise, Purrfeto is redefining premium feline nutrition. With a legacy of excellence and a commitment to innovation, Purrfeto is poised to set a new benchmark in the cat food market. The products are manufactured at a state-of-the-art facility in Zaheerabad, Hyderabad, equipped with fully PLC-automated technology with minimum human intervention. This ensures precise formulations, impeccable hygiene, and unparalleled quality. With a storage capacity of 8,000 tons, the facility is built to meet the demands of a growing market efficiently.
Diverse product portfolio
Purrfeto’s tagline encapsulates our philosophy of delivering products that prioritize feline health and happiness. We offer a diverse product portfolio tailored to meet the needs of both adult cats and kittens:
Dry food:
Four variants for adults: Chicken and Rice, Chicken and Ocean Fish, Chicken and Salmon, Chicken and Sardine.
Two variants for kittens: Chicken and Rice, Chicken and Ocean Fish.
Wet food:
Three options for adults: With Ocean Fish in Gravy, Tuna Platter in Jelly, With Mackerel in Gravy.
One option for kittens: Ocean Platter in Jelly. Each Purrfeto recipe is enriched with Omega-3 and Omega-6 for skin health, taurine for healthy heart and sharp vision, and psyllium husk for smooth digestion and hairball control. Balanced minerals help maintain optimal urinary pH, ensuring overall vitality and well-being. We understand that cats are often particular about what they eat, and Purrfeto ensures a combination of taste and health that meets their high expectations.
Why Purrfeto stands out?
In today’s crowded pet food market, Purrfeto emerges as a trusted partner for cat parents seeking premium, specialized nutrition. Here’s why Purrfeto is the perfect choice for your feline companion:
Unparalleled Quality: Backed by the Allana Group, every product reflects a legacy of trust and innovation.
Tailored Nutrition: Recipes enriched with Omega-3, Omega-6, taurine and psyllium husk meet the unique needs of cats, ensuring overall vitality.
Advanced Manufacturing: Produced at a state-of-the-art, fully automated facility, every batch guarantees precision, hygiene, and freshness. With Purrfeto, you’re not just choosing a cat food brand – you’re choosing a partner committed to your pet’s well-being.
