Creativity lives within everyone and Apsara, a legacy brand under the iconic Hindustan Pencils umbrella, has always believed in bringing that spark to life. For decades, the brand has been nurturing imagination and inspiring countless minds to explore their imaginative potential. Apsara is now ready to take this legacy even further, leaping into a new era where creativity knows no bounds and becomes bigger, bolder, and brighter than ever before. The brand announced a first-of-its-kind collaboration with India’s only canine who paints. Meet Dali, who has joined the Apsara family as its very first Ambassa-dog.
With Dali, a once-abandoned pup who discovered colours through play, Apsara has found a playful and spirited symbol to carry forward its belief. Dali embodies joy, self-expression, and boundless imagination, inspiring children to unleash their creativity and reminding them that imagination has no rules or limits. What began as an association for Apsara’s newest launch, the Konnect Brush Pens, is set to grow into something much larger, from Dali creating her own paintings with Apsara products to exciting exhibitions where children and parents can meet her, paint alongside her and celebrate the endless possibilities of creativity together.
The first campaign in this beautiful association began with Dali unboxing her own set of Konnect Brush Pens and creating her masterpiece, while sharing her story through authentic and heartwarming reels that highlight the joy of self-expression. This powerful narrative was amplified through a 360° approach, including digital PR and influencer collaborations to spark organic conversations and engagement. Beyond digital, the campaign came alive through offline activations such as charity art exhibitions that blend creativity with a cause, and interactive workshops designed to inspire children, parents, and art enthusiasts alike.
Aishwarya, Head of Marketing, Hindustan Pencils, said, “Apsara has always stood for imagination, abandoned at 45 days, Dali and Apsara together show that creativity has no limits. And our products have been part of millions of children’s first drawings and doodles. Partnering with Dali feels like the perfect match—she embodies our belief that creativity is for everyone.”
Dali’s parents shared, “What began as play soon became Dali’s form of self-expression. Watching her journey from abandoned pup to Ambassa-dog fills us with pride. We hope her story inspires families to see creativity as joyful and inclusive.” Dali said,“Woof woof!”
